10 Feb Green printing practise press ahead at 2011 Design Indaba , Cape Town
The annual Design Indaba is always a place of innovation and creative discussion and this year’s (2011) was no exception with a host of fascinating keynote speakers, a film festival and the Design Indaba Expo – a hotbed of activity for many a creative and retail talent.
Local digital printing pioneers Graphic Laminates also had plenty to be excited about at this year’s Indaba and Expo. For the first time the company used ground-breaking Tyvek® synthetic paper for banners and its thanks to Design Indaba organisers Interactive Africa that this innovation was made possible.
“The organisers wanted us to use en eco friendly product that was hardy and of course looked good and we were able to achieve this using Tyvek® for the 19 off 7 metre high double sided banners positioned throughout the Cape Town International Convention Centre for the duration of the Indaba and Expo,” says Graphic Laminates owner and founder Garth Richards.
Richards has seen design and printing come a long way since the days when a 14dpi image was cause for much excitement. Nowadays he and his team work with creative directors, print buyers, merchandising managers, interior designers, below-the-line agencies and retail planners to make great ideas happen, printing on state-of-the-art machines and leaving no stone unturned in the quest for innovative inks and materials. Richards is adamant that with technology all things are possible, saying “the evolution is happening and we’re thrilled to be part of it.”
2011 GRAPHIC LAMINATES www.graphiclaminates.co.za